Kylie Jenner’s Victoria’s Secret debut in $50 million Fantasy Bra draws mixed reaction

Kylie Jenner made her first appearance in Victoria’s Secret’s fashion show on October 18, 2026, wearing the company’s Fantasy Bra. The bra was valued at $50 million, making it the most expensive Fantasy Bra to date. It also marked the garment’s return to the runway after it last appeared in 2018. The design included 18-carat gold, 4,410 natural diamonds and a 75.54-carat Fancy Vivid yellow diamond. Fifteen craftspeople spent more than 1,000 hours making it. During her debut, Jenner wore the $50 million piece as the show’s Fantasy Bra. Comments on Victoria’s Secret’s Instagram showed a divided response, with some users praising Jenner and others criticizing her selection. Victoria’s Secret chief creative officer Adam Selman described Jenner as a cultural powerhouse. The appearance combined Jenner’s first show appearance with the return of a garment absent from the runway since 2018. Its price, materials and lengthy production process were among the details surrounding the 2026 return.