Salesforce to Acquire Braze in Proposed $5.66 Billion Deal

Salesforce and Braze announced an agreement for Salesforce to acquire Braze on October 20, 2026. Braze values the proposed transaction at approximately $5.66 billion in enterprise value. The agreement provides for Braze shareholders to receive $47.50 in cash for every Class A share they hold.

Braze serves approximately 2,770 customers. The customer figure provides context for the business Salesforce is seeking to acquire, while the proposed enterprise value and per-share payment outline the financial terms disclosed by Braze.

The transaction is expected to close during Salesforce’s fiscal 2028. Completion remains subject to approval from Braze shareholders and regulators. Those conditions mean the announced agreement is not yet the completed acquisition.

Salesforce said the announcement did not alter its fiscal 2027 guidance. The company’s statement on guidance is separate from the proposed closing timetable and the approvals still required. For now, the disclosed terms consist of the planned acquisition, the cash payment for Class A shares, the estimated enterprise value and the expected fiscal 2028 closing, subject to the stated approvals.